Volts electric Google Ads
Volts Electric – Google Ads Success
Volts Electric, based in Bonita Springs, FL, approached us with concerns about their online advertising performance. Despite spending on Google Ads, they were struggling to generate qualified leads at a reasonable cost. Their campaigns lacked a proper structure, tracking setup, and strategic direction.
The Challenge
High Cost Per Lead (CPL): Previous campaigns were generating leads at an unsustainable cost.
Low Lead Volume: Despite ad spend, the business wasn’t receiving enough calls or inquiries.
No Proper Tracking: Conversion tracking was either missing or inaccurately set up, making it impossible to measure ROI.
Unstructured Campaigns: Campaigns were not aligned with business goals, keywords were too broad, and ad relevance was low.
Our Approach
Tracking Setup:
Installed and configured accurate conversion tracking for calls and form submissions.
Ensured Google Ads and Analytics were properly integrated for data accuracy.
Campaign Restructuring:
Built new campaigns with well-structured ad groups targeting high-intent keywords.
Used negative keywords to filter out irrelevant clicks and reduce wasted spend.
Crafted compelling ad copy tailored to the client’s services and local audience.
Optimization Strategy:
Adjusted bids and budgets to prioritize campaigns driving the highest ROI.
Focused on call-driven campaigns since phone calls were the client’s main goal.
Continuous A/B testing of ads and extensions to improve CTR and conversion rate.
Results
From July 1st – September 18th, 2025, the results show a clear improvement:
Clicks: 919
Impressions: 35,700+
Phone Calls (Leads): 94
Ad Spend: $7.21K
✅ Achieved consistent qualified phone leads that the client previously struggled with.
✅ Reduced wasted ad spend by optimizing targeting and keywords.
✅ Built a sustainable campaign structure that continues to deliver results.
