✅Budget: $2,580 ✅Cost Per Lead: $10.53 ✅Impressions: 35,400
Key Wins:
✅ 65% lower cost per lead than industry average ✅ Steady flow of high-intent calls ✅ Optimized for local market dominance
Case Study 1: Slap and Howard Law
Over a 7-month campaign, we helped Slape and Howard run a highly optimized Google Ads strategy focused on generating qualified legal leads. By refining targeting, optimizing keywords, and improving ad engagement, we achieved a strong conversion rate in a competitive legal market.
Details:
Clicks: 3,960
Conversions: 705
Total Spend: $24,600
Average Cost Per Lead:$34.89 (calculated: $24,600 ÷ 705)
Click-to-Conversion Rate: 17.8%
Key Wins:
✅ Doubled monthly consultation bookings ✅ Geo-targeted keywords only ✅ Increased click-through rate by 47%
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