ABC HVAC Solutions
ABC HVAC Solutions is a residential and light-commercial HVAC company offering AC installation, furnace repair, seasonal maintenance, and duct cleaning. The primary objective was to increase leads year-round using digital advertising, particularly focusing on seasonal service spikes while keeping cost per lead low.
The Challenge
- Seasonal Demand Fluctuations: Winter and summer spikes vs. spring and fall slowdowns.
- High Cost per Lead in Early Months due to broad targeting.
- Limited Local Visibility on Google Maps initially.
- Low Conversion Rate from Facebook Campaigns in off-season months.
Our Approach
Restructured Google Ads into BOFU service-based campaigns (e.g., “AC Installation”, “Furnace Repair”).
Focused on call-only ads and emergency HVAC keywords.
Launched Facebook lead gen campaigns for seasonal tune-up promotions.
Optimized Google Business Profile & implemented Google LSA.
Built geo-targeted landing pages for top service areas.
Results
Total (Jul 2024 – Jul 2025):
✅ 17,200 leads | 📞 1,460 phone calls | 💸 $46,200 total spend
📉 Average CPL: ~$2.69
🟢 Best-performing month: June 2025 (AC-related surge)
🔴 Slowest: Oct–Dec 2024, mitigated with Facebook promos
