ABC HVAC Solutions

ABC HVAC Solutions is a residential and light-commercial HVAC company offering AC installation, furnace repair, seasonal maintenance, and duct cleaning. The primary objective was to increase leads year-round using digital advertising, particularly focusing on seasonal service spikes while keeping cost per lead low.

The Challenge

Seasonal Demand Fluctuations: Winter and summer spikes vs. spring and fall slowdowns.
High Cost per Lead in Early Months due to broad targeting.
Limited Local Visibility on Google Maps initially.
Low Conversion Rate from Facebook Campaigns in off-season months.

Our Approach

Restructured Google Ads into BOFU service-based campaigns (e.g., “AC Installation”, “Furnace Repair”).

Focused on call-only ads and emergency HVAC keywords.

Launched Facebook lead gen campaigns for seasonal tune-up promotions.

Optimized Google Business Profile & implemented Google LSA.

Built geo-targeted landing pages for top service areas.

Results

Total (Jul 2024 – Jul 2025):

✅ 17,200 leads | 📞 1,460 phone calls | 💸 $46,200 total spend

📉 Average CPL: ~$2.69

🟢 Best-performing month: June 2025 (AC-related surge)

🔴 Slowest: Oct–Dec 2024, mitigated with Facebook promos

Ads Budget Per month

$ 0 +

Leads/Sales

0 +

Revenue

$ 0

ROAS

0 +

ABC HVAC Solutions

The Challenge

Our Approach

Results

Hello!