EZ Phone Repair
EZ Phone Repair
Case Study: Scaling Phone Leads by 276% & Slashing Acquisition Costs
The Challenge
Before partnering with us, the client was running Google Ads but experiencing stagnant growth. While they were getting some calls, their click-through rates indicated that their ads weren’t resonating as well as they could with the target audience, and their budget wasn’t being utilized to its full potential.
Initial Performance (March 1 – April 30):
Ad Spend: $561.35
Total Clicks: 416
Click-Through Rate (CTR): 9.94%
Phone Calls Generated: 99
Cost Per Call: $5.67
Store Visits: Not tracking/Zero
Our Approach
We completely overhauled the client’s Google Ads account to focus on high-intent local searchers.
(Note: Customize the points below based on what you actually did)
Keyword Restructuring: Paused underperforming keywords and reallocated the budget to high-converting search terms.
Ad Copy Revamp: Wrote compelling, highly relevant ad copy to aggressively improve the Click-Through Rate (CTR).
Conversion Tracking: Implemented deeper tracking to measure actual foot traffic (Store Visits) alongside phone calls.
Bid Optimization: Adjusted bidding strategies to lower the Cost Per Click (CPC) and maximize lead volume within the new budget.
Results
With the new optimizations in place, the client confidently scaled their budget. The result was a massive surge in high-quality traffic, a significantly lower cost per lead, and the introduction of in-store visit tracking.
Optimized Performance (May 1 – June 28):
Ad Spend: $1,200.00
Total Clicks: 1,310
Click-Through Rate (CTR): 11.67%
Phone Calls Generated: 373
Store Visits Generated: 62
Cost Per Call: $3.21
