Charles Farris
Charles Farris is a prestigious British brand specializing in luxury scented candles, based in the United Kingdom. Known for its rich heritage and premium craftsmanship, the brand approached us with a clear objective: to boost their online sales through Google Ads and strengthen their presence in the highly competitive home fragrance market.
The Challenge
Despite their strong brand reputation, Charles Farris faced several hurdles in scaling their online sales:
The scented candles niche is highly saturated, making it difficult to stand out against both established brands and emerging competitors.
Their previous Google Ads efforts lacked proper tracking, which made it challenging to understand customer behavior and campaign performance.
There was no cohesive advertising strategy in place, leading to high cost per acquisition (CPA) and low return on ad spend (ROAS).
They had a healthy advertising budget of $4,000 per month but were not seeing the expected growth or profitability.
Our Approach
We adopted a comprehensive and data-driven strategy to turn things around:
Website Optimization: First, we enhanced the website to ensure faster load times, better user experience, and stronger calls-to-action, essential for maximizing conversions.
Tracking Setup: We implemented robust tracking mechanisms by configuring Google Analytics, setting up conversion tracking in Google Ads, and integrating enhanced eCommerce tracking to monitor user behavior at every step.
Campaign Strategy:
We launched Search Campaigns to capture high-intent traffic actively searching for premium scented candles.
Brand Campaigns were introduced to protect the Charles Farris brand name and ensure that loyal customers and brand-aware shoppers found their way directly to the website.
A Performance Max Shopping Campaign was deployed to promote their candle collections across Google’s entire network, including Search, Display, YouTube, and Gmail, using a fully automated, AI-driven approach to maximize reach and conversion potential.
Ongoing Optimization: Through continuous performance analysis, we refined targeting, adjusted bids, improved ad creatives, and optimized product feeds for better Shopping Ads performance.
Results
00% increase in online sales, significantly accelerating revenue growth.
25% decrease in CPA, making each sale more profitable and sustainable.
300% increase in sales volume, helping Charles Farris dominate more market share in a competitive niche.
