Dubai Desert Safari
Dubai Desert Safari is a premier tour operator in the UAE, offering unforgettable desert adventure experiences for tourists and residents alike. With a goal to increase online leads and bookings, they partnered with us to build a strong Google Ads presence and capture more market share in the highly competitive desert safari industry.
The Challenge
Before engaging with us, Dubai Desert Safari faced multiple challenges:
The desert safari niche in Dubai is highly saturated, with numerous companies competing for the same customer base.
They had no existing PPC ads, missing a critical channel for lead generation.
No proper tracking was installed, making it impossible to measure or optimize their marketing efforts.
There was no clear Google Ads strategy, resulting in high costs and low returns from past marketing attempts.
Their available advertising budget was 3,000 AED per month, requiring smart management to deliver meaningful results.
Our Approach
We crafted a structured and performance-driven strategy to help them achieve their goals:
Website Optimization: We improved the website’s speed, mobile usability, and booking journey to ensure a seamless user experience and higher conversion rates.
Tracking Setup: We implemented full conversion tracking, including call tracking, form submissions, and Google Analytics goals, ensuring that every lead and action was properly measured.
Campaign Strategy:
We launched highly targeted Search Campaigns focusing on both high-intent keywords like “Dubai desert safari booking” and broader experience-based terms to capture interest across different stages of the customer journey.
Google Local Services Ads were also launched to drive high-quality local leads and direct phone calls.
Ad copies were carefully crafted and tested to highlight unique selling points, while bidding strategies were optimized for lead volume at an efficient cost.
Results
80% increase in leads, significantly boosting inquiries and customer engagement.
20% decrease in CPA, making each lead more cost-effective and improving ROI.
30% increase in bookings, translating into direct revenue growth from the online channel.
