Emirates Visa
Emirates Visa is a leading visa service provider based in the UAE, specializing in helping travelers apply for Dubai visas quickly and efficiently. With the growing demand for travel to Dubai, Emirates Visa aimed to expand its online customer base and significantly increase online visa applications through Google Ads.
The Challenge
Despite a strong market opportunity, Emirates Visa faced major hurdles:
The Dubai visa niche is extremely competitive, with numerous agencies competing for the same audience.
Their previous advertising efforts had no proper tracking, meaning they lacked visibility into user behavior, campaign performance, and return on investment.
They operated without a clear, structured Google Ads strategy, leading to low-quality leads and a high cost per acquisition (CPA).
Although Emirates Visa had a substantial monthly budget of $100,000, it wasn’t translating into consistent or profitable results.
Our Approach
Website Optimization: We first optimized the website to improve loading speed, mobile-friendliness, form submission processes, and overall user experience to increase conversion rates.
Tracking Setup: We set up complete tracking infrastructure, including Google Ads conversion tracking, Google Analytics events, and enhanced lead tracking to monitor and measure every critical action users took.
Campaign Strategy:
We launched multiple Search Campaigns tailored with different strategies:
High-intent keyword targeting for immediate visa application searches.
Long-tail keywords to capture users earlier in the decision-making process.
Branded campaigns to protect the brand name and convert existing brand-aware users.
We segmented campaigns by location targeting, device type, and audience segments to bid more aggressively on the highest-converting traffic.
Continuous A/B testing of ad copies, landing pages, and bidding strategies to find the most cost-effective approach.
Results
400% increase in leads, drastically boosting the number of online visa applications.
25% decrease in CPA, making customer acquisition more efficient and profitable despite high competition.
200% increase in sales volume, allowing Emirates Visa to maximize its return on ad spend and dominate more of the market.
