Rainy Tight Roofing
Rainy Tight Roofing is a roofing service provider based in the USA, committed to delivering high-quality residential and commercial roofing solutions. With a goal to generate more online leads, they turned to us to create and manage a Google Ads strategy that would drive measurable results.
The Challenge
Before working with us, Rainy Tight Roofing was facing several marketing and performance issues:
High competition in the roofing industry made it difficult to acquire leads at a sustainable cost.
Their website and advertising lacked proper conversion tracking, limiting visibility into what was working.
There was no clear PPC strategy, resulting in wasted budget and inconsistent lead generation.
Despite spending $3,000/month, the business struggled with low lead volume and high cost per lead.
Our Approach
We developed a structured and data-driven approach to help Rainy Tight Roofing scale effectively:
Website Optimization: We refined the site layout, added clear calls-to-action, improved mobile usability, and created dedicated landing pages for roofing services.
Tracking Setup: We implemented full-funnel tracking including form submissions, click-to-call tracking, and conversion tracking through Google Ads and Google Analytics.
Google Ads Strategy:
Launched high-intent Search Campaigns targeting keywords like “roof repair near me,” “roof replacement USA,” and more.
Created geo-targeted campaigns to focus budget on the most responsive service areas.
A/B tested ad copies, landing pages, and bidding strategies to continuously improve campaign performance.
Results
Within just 30 days of launching the optimized campaigns, we delivered powerful results:
130% increase in qualified leads, helping fill the sales pipeline and increase bookings.
80% decrease in cost per acquisition (CPA), making their lead generation efforts far more cost-effective.
