Ramos Furniture
Ramos Furniture is a U.S.-based furniture retailer offering a wide range of stylish and affordable home furnishings. With a goal to grow online sales and maximize return on ad spend, Ramos Furniture partnered with us to launch and optimize Google Ads campaigns that would stand out in a highly competitive furniture market.
The Challenge
Ramos Furniture faced several significant obstacles before our collaboration:
The furniture market is extremely competitive, with major retailers bidding aggressively on high-intent keywords.
They had a low ROAS from previous marketing attempts, with limited visibility into performance.
The business was operating with no proper tracking or measurement tools, leading to poor data-driven decisions.
There was no clear paid ads strategy, resulting in high customer acquisition costs and limited conversions.
Despite a healthy $4,000/month ad budget, their campaigns failed to generate consistent, profitable results.
Our Approach
We developed a comprehensive and conversion-focused Google Ads strategy:
Website Optimization: We enhanced the site’s speed, mobile-friendliness, and checkout flow, making it easier for users to browse and purchase.
Tracking Setup: We implemented Google Ads conversion tracking, Google Analytics, and enhanced eCommerce tracking to capture real-time performance data across the funnel.
Campaign Strategy:
Launched highly-targeted Search Campaigns focusing on product-specific and intent-driven keywords.
Rolled out Shopping Ads to showcase products visually and attract high-converting traffic.
Deployed Performance Max Campaigns to extend reach across YouTube, Display, Search, and Gmail, all while using machine learning to optimize for purchases.
A/B tested creatives, bids, and audiences to refine performance further and reduce wasted ad spend.
Results
Within just 30 days of implementation, we achieved powerful results:
80% increase in sales, significantly boosting online revenue and order volume.
40% decrease in CPA, improving cost-efficiency and overall return on investment.
This strategic transformation enabled Ramos Furniture to compete more effectively online, drive more qualified traffic, and turn clicks into profitable conversions.
