Rocky Top Plumbing
Reducing Lead Cost by 55% & Scaling to 25 Leads/Day for ''Rocky Top Plumbing & HVAC''
The Challenge
🚨 High Cost Per Lead (CPL) – Spending too much without results
🚨 Irrelevant Leads – Many inquiries were from unqualified prospects
🚨 Low Daily Lead Count – Struggled to generate consistent inquiries
🚨 Poor Keyword & Ad Strategy – Ineffective targeting and messaging
Our Approach
✅ Landing Page Optimization – We improved the structure, CTAs, and messaging to increase conversion rates.
✅ Advanced Tracking Setup – Installed Google Tag Manager, conversion tracking, and call tracking to measure performance accurately.
✅ Keyword Refinement & Ad Copy Revamp – Removed irrelevant keywords, added high-intent search terms, and rewrote ad copy for better targeting.
✅ Bid Strategy Adjustment – Shifted to a more effective bidding strategy to lower costs while maintaining visibility.
Results
📉 55% Reduction in Cost Per Lead – More leads at a lower cost
📈 20-25 Leads Per Day – A significant boost in daily inquiries
🎯 Higher Lead Quality – More relevant and conversion-ready leads
💰 Better ROI – Maximized ad spend efficiency
