Salem Drywall and Basement Pros
Salem Drywall and Basement Pros is a trusted name in New York for basement renovations and drywall services. They approached us with the goal of increasing their online leads and phone calls through Google Ads and expanding their customer base in a highly competitive home renovation market.
The Challenge
When we started, the business was facing several key issues:
The basement renovation industry in New York is extremely competitive, with many contractors bidding on the same keywords.
The existing website lacked a proper sales funnel, leading to poor conversion rates and lost opportunities.
There was no tracking system in place, making it impossible to optimize based on performance data.
Without a clear PPC strategy, the business struggled with high lead costs and low lead volume despite a monthly budget of $4,000.
Our Approach
We implemented a comprehensive strategy to maximize lead generation and minimize costs:
Website Optimization: We restructured the website to create a clear, conversion-focused funnel, improved the mobile experience, added stronger calls-to-action, and made booking consultations easier.
Tracking Setup: We installed complete tracking systems, including Google Ads conversion tracking, call tracking, and form submission monitoring through Google Analytics.
Campaign Strategy:
We launched targeted Search Campaigns focusing on high-intent keywords like “basement renovation near me” and “professional drywall services New York.”
Google Local Services Ads were launched to attract direct local inquiries and phone calls.
We segmented campaigns by location and service type to allocate budget more efficiently and prioritized the highest-converting areas.
Ongoing optimization of keywords, ad copies, and bidding strategies based on real-time data to maximize returns.
Results
Within just 40 days, the transformation was clear:
90% increase in leads, significantly boosting the volume of inquiries and consultations.
40% decrease in CPA, improving profitability and reducing acquisition costs.
60% increase in bookings, directly contributing to business growth and higher revenue.
By combining a high-converting website with a smart, data-driven advertising strategy, Salem Drywall and Basement Pros was able to establish a dominant presence in the competitive New York market.
