Trotter Car Showroom
Trotter Car Showroom is a U.S.-based automotive business specializing in car parts sales. With a growing product catalog and an ambition to increase online sales, Trotter partnered with us to leverage the power of Google Ads and scale their eCommerce revenue.
The Challenge
Despite their industry experience, Trotter Car Showroom faced several digital marketing hurdles:
High competition in the automotive parts niche made it difficult to stand out and convert clicks into sales profitably.
Previous advertising attempts resulted in low ROAS and poor sales performance.
There was no tracking setup, which meant campaigns couldn’t be optimized based on performance.
The business lacked a clear ad strategy, and their customer acquisition costs were high despite a substantial $6,000/month ad budget.
Our Approach
We built a full-funnel strategy focused on data-driven performance:
Website Optimization: We streamlined the user journey, improved mobile responsiveness, and ensured clear product categorization to support conversions.
Tracking Setup: We implemented robust tracking, including conversion events in Google Ads, Google Analytics eCommerce tracking, and remarketing tags.
Campaign Strategy:
Launched Search Campaigns targeting high-intent keywords specific to the parts they offered.
Rolled out Shopping Ads to visually showcase parts, prices, and promotions.
Deployed Performance Max Campaigns to extend reach across Google’s entire network while using AI to drive maximum sales.
Continuously optimized bidding, audience segments, product feeds, and ad creatives to improve results week-over-week.
Results
After just 30 days, the impact of our campaigns was clear:
110% increase in online sales, more than doubling revenue through Google Ads.
70% decrease in CPA, significantly lowering the cost to acquire a customer and driving better profitability.
