Vox City
Vox City is a leading tourism company based in the United Kingdom, offering a wide range of guided and self-guided tour experiences. Their services are designed to help travelers explore cities with flexibility and ease. Vox City approached us with a clear goal: to significantly boost their online bookings through Google Ads and capture a larger share of the competitive tourism market.
The Challenge
Before partnering with us, Vox City faced several major challenges. The tourism industry in the UK is highly competitive, making it difficult to stand out through paid advertising alone. Additionally, they struggled with poor-quality leads and a high cost per acquisition (CPA), which was impacting their profitability. Although they had a monthly advertising budget of $4,000, the return on investment (ROI) from their previous campaigns was not sustainable for growth.
Our Approach
To turn things around, we implemented a structured and strategic plan:
Website Optimization: We began by optimizing Vox City’s website to ensure a smoother user experience, faster load times, and clear calls-to-action — all critical for converting visitors into paying customers.
Tracking Setup: Accurate tracking was established to monitor every stage of the customer journey, from ad click to booking confirmation. We configured Google Analytics and Google Ads conversion tracking properly to ensure reliable performance data.
Campaign Strategy:
Initially, we launched Search Campaigns using the Maximize Clicks bidding strategy to drive significant traffic and gather valuable performance insights quickly.
Once we had sufficient data and traffic volume, we transitioned to the Maximize Conversions bidding strategy to focus on converting those visitors into customers efficiently.
Keyword and Ad Optimization: Campaigns were continuously optimized with high-intent keywords, compelling ad copies, and relevant landing pages to maximize engagement and drive qualified leads.
Results
400% increase in leads, significantly boosting the volume of potential bookings.
45% decrease in CPA, making each lead much more cost-effective and improving overall profitability.
300% increase in sales volume, helping Vox City capture a larger share of the tourism market and achieve their growth targets.
