Wizard of Ducts
Wizard of Ducts is a professional air duct cleaning company based in the USA, dedicated to improving indoor air quality for residential and commercial clients. With growing competition in the home services industry, Wizard of Ducts partnered with us to increase their online leads and phone calls through a focused Google Ads strategy.
The Challenge
The air duct cleaning industry is highly competitive, with many businesses aggressively bidding for the same keywords.
They had no existing PPC advertising running, missing out on a major channel for lead generation.
No tracking infrastructure was in place, which meant no data to optimize or measure campaign effectiveness.
Without a proper advertising strategy, any attempts to generate leads were costly and inefficient.
Their available ad budget was $3,000 per month, making it essential to maximize every dollar spent to ensure profitability.
Our Approach
Website Optimization: We optimized the Wizard of Ducts website to improve user experience, enhance mobile responsiveness, and create clear call-to-action pathways to encourage more inquiries and calls.
Tracking Setup: Full conversion tracking was implemented, including call tracking, form submissions, and Google Analytics goal tracking to accurately measure campaign performance.
Campaign Strategy:
We launched targeted Search Campaigns using different keyword strategies — focusing both on high-intent (“air duct cleaning near me”) and service-specific terms.
To complement the search efforts, we also launched Google Local Services Ads (LSAs) to appear at the top of search results and drive direct phone calls from local customers.
We continuously optimized keyword targeting, ad copies, and bidding strategies based on real-time data to ensure efficient use of the budget.
Results
120% increase in leads, with more inbound calls and form submissions than ever before.
15% decrease in CPA, making lead generation more cost-effective and ensuring better ROI from the advertising budget.
Thanks to a well-structured campaign approach and proper tracking, Wizard of Ducts was able to grow their customer base, improve their brand visibility, and build a scalable PPC model for future expansion.
